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  • BRAX apprentice one of the best examinees at the IHK Ostwestfalen
    Herford, 26.05.2017
    BRAX apprentice one of the best examinees at the IHK Ostwestfalen
    The BRAX apprentice David Weking was honoured as one of the best industrial clerks (Industriekaufleute) by the Chamber of Industry and Commerce (IHK) Ostwestfahlen on 27 April 2017 during a celebration at the Heinz Nixdorf MuseumsForum. 
    During the two and a half year apprenticeship, the 21-year old was able to gain some in-depth insight into the business processes in a fashion company. The focal points of the training included basic work processes within the areas Collection Development, Procurement, Sales, Accounting and Marketing, which enabled him in turn to gain an overview of the process stages within various product segments, from the product idea to marketing and ultimately sale to the customer.
    “Even when I was still in school, I knew I wanted to learn a practical profession with a link to the real world. It was therefore important to me that my apprenticeship provided me with the ability to work creatively, analytically and above all independently. And this is exactly what my industrial clerk apprenticeship at BRAX gave me. Now that I have completed my apprenticeship, I have the chance to work as a sales assistant in the International Sales department for the operative business abroad. I am also studying for my Bachelor of Arts at the same time. Both aspects represent a significant challenge but also real motivation. It is my goal to grow and develop continually together with BRAX”, explained Weking, who was excited and really happy about his great exam results.
    BRAX HR manager Uwe Hetberg is proud of the great performance of all BRAX trainees: “We have some really committed young people, who use every chance during their apprenticeships to expand their knowledge. This provides a good foundation for starting their careers. We are of course also very pleased about the personal achievement of David Weking.”

  • BRAX as the third best employer in Germany
    Herford, 28.04.2017
    BRAX as the third best employer in Germany
    In the "working in fashion" study 2017 by industry magazine Textilwirtschaft, Brax was chosen as the third best employer in the fashion industry overall (first place: adidas, second place: PVH Group).
    In the sub-categories "good working environment", "safe workplace" and "social responsibility", the Herford-based fashion specialist even managed to claim first place. A total of over 40 competitors from the fashion industry were available for selection. For the second time, alongside the so-called "young professionals" (up to 35 years of age), "professionals" (over 35 years of age) also took part in the online survey. Nearly 3,500 participants were involved this year. The Textilwirtschaft editorial team once again awarded the "Top Employer" seal this year for this exemplary result.
     "We are delighted with the very good outcome of this year's employer study. It shows us that we continue to be a top address both for young people and also for experienced professionals. Nevertheless, we continue to work on a wide range of human resources topics every single day, for example health promotion and work-life balance. We are again counting heavily on our employees in 2017, as they are the key to our company's success," says Uwe Hetberg, Head of Human Resources at BRAX.

  • BRAX honours loyal employees  - 1585 years of team spirit
    Herford, 20.02.2017
    BRAX honours loyal employees - 1585 years of team spirit

    When work is more than “just" a job - At BRAX FEEL GOOD is more than just a motto, because many of the employees have been working at the Herford premium casual label for many years.

    85 employees celebrated their anniversary last year. Together they have been working for the company for 1585 years. “Especially nowadays, where everything is increasingly short-lived, I’m delighted that we are able to celebrate BRAX anniversaries with so many employees year on year. This long-standing experience is extremely important to us. Because it equates to an incredible mass of know how. Thanks to our employees, we are looking forward to the future optimistically,” says head of HR Uwe Hetberg.
    At an evening ceremony held at the headquarters in Wittekindstraße, Uwe Hetberg, Managing Partner Joachim Tengelmann and also Managing Directors Thomas Dalsaß, Michael Horst, Stefan Brandmann and Johannes Weselek, who himself was celebrating ten years with the company, personally congratulated the employees and thanked them for their long-term and personal commitment. 

  • BRAX welcomes 13 new apprentices and dual-programme student trainees
    Herford, 02.08.2016
    BRAX welcomes 13 new apprentices and dual-programme student trainees
    On 1 August 2016, 13 new apprentices began their training at BRAX.
    In addition to seven industrial management assistants, two tailors, one retail saleswoman and one media designer, there are also two dual-programme students in the new year group. In addition to their professional experience at BRAX, they are also studying for their Bachelor of Arts or degree for business economists specialising in textiles. For this special type of apprenticeship, BRAX collaborates with the FHM Bielefeld University of Applied Sciences and LDT Nagold textiles academy in Nagold.

  • Top Shop 2016 – Award for BRAX Online Shop
    Herford, 26.04.2016
    Top Shop 2016 – Award for BRAX Online Shop

    The technical magazine Computer Bild has together with Statista GmbH awarded the BRAX online shop the title of “Top Shop 2016” in the fashion and accessories category.

    The BRAX site came out on top of the competition, which included around 8700 online stores Germany. On the basis of 111 criteria from different areas, such as Trust & Security or Service & Communication, the online portals were evaluated and BRAX was chosen as the winner. Company spokesman Marc Freyberg was especially happy about the award: “We are proud to have received this award from Germany’s largest tech magazine. Our online business is an important component and a trend for the future. We want to be in line with the times and at the forefront when it comes to technology. Multi-channel is an active part of our business, and it will continue to grow in the coming years.” The BRAX online shop went online in 2009 and can be reached in Switzerland, Austria and the Netherlands as well as in Germany. In addition to a cross-channel BRAXCLUB and cross-channel gift cards, the Reserve&Collect and Instore Returns features have been integrated into the BRAX online shop since 2015. All other multi-channel services are currently in the test phase and will go online in 2016, at which point they will be marketed to customers. BRAX is also currently working with selected trade partners on numerous pilot projects on the topics of Reserve&Collect, exchange of digital product data and the extended shop counter, also known as Instore Orders. This means BRAX is a pioneer when it comes to cross-retail multi-channel features in wholesale.
    With this online prize, which is awarded each year, Computer Bild wants to help customers shop quickly, safely and conveniently on the Internet without any unexpected complications or surprises. “This is a great award for me and my team, and also an incentive to continue with our work and ensure the BRAX online shop remains a premium platform in future. Customer satisfaction is an important part of our strategy. And the Computer Bild seal confirms this - simply Feel Good”, says BRAX E-Commerce Manager Rüdiger Traub in conclusion.