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Stefan Hausfeld – Division Head Corporate Responsibility,
Alissa Sekulic – Corporate Responsibility Manager

SUSTAINABILITY AT BRAX

Sustainability and future-proof capability – these long-term visions are a defining characteristic for us as a medium- sized family-owned company. We actively embraced entrepreneurial responsibility for a very long time. This is part of our self-image and our corporate identity. At BRAX, we aspire to offer our customers apparel of the best quality at affordable prices, but also incorporate the social and environmental aspects in the manufacture of this clothing as fundamental building blocks. Firstly, we would like our customers to experience an all-round sense of feel good when they purchase our products. Secondly, the people in our value chain should be able to enjoy ethical and safe working conditions throughout the chain. At the same time, we are committed to the environment and we work continuously on reducing our consumption of resources.

„IN OUR OPINION, CAREFUL HANDLING OF PEOPLE AND RESOURCES IS JUST AS MUCH PART OF OUR CORPORATE RESPONSIBILITY AS ACTIVELY CONTROLLING ALL STAGES OF
THE PRODUCTION CHAIN.“

SOCIAL RESPONSIBILITY

We are aware of our responsibility for workers at the factories and we accept that responsibility. Over and above that, the same principle applies at all the production locations as at our headquarters in Herford: satisfied employees who are treated with respect are the foundation for consistently high quality. According to our conception, fair working conditions throughout the textile supply chain are very important. Our more general aim is to ensure that the people working for our suppliers enjoy decent working conditions. We want to motivate our suppliers to maintain or improve on that level.

Maria Humberta Rodriguez – Seamstress, partner
business Dominican Republic

Istvan Szabo – Employee in the laundry, partner
business Romania

On the basis that unity is strength, in 2008 we joined the Business Social Compliance Initiative (BSCI). The BSCI is an initiative by purchasing organisations aimed at improving global working conditions in various sectors. As well as the joint efforts under the BSCI umbrella we also developed a corporate standard of our own, which goes beyond these requirements.

BSCI Code of Conduct
  • No child labour
  • Special protection for young workers
  • No bounded labour
  • No precarious employment
  • No discrimination
  • Protection of the environment
  • Fair remuneration
  • Ethical business behaviour
  • Decent working hours
  • Occupational health and safety
  • The rights of freedom of association and collective bargaining

„WE REGARD RESPECTFUL, RESPONSIBLE RELATIONS WITH EVERYONE WHO COMES WITHIN THE SCOPE OF OUR ENTREPRENEURIAL ACTIVITIES AS THE BASIS OF ANY PARTNERSHIP.“

OUR EDUCATION PROJECT

In conjunction with our production partner Eurostil, we have been supporting the national education project Quisqueya Aprende Contigo in the Dominican Republic since the end of 2013. The objective of this programme is to teach adults to read and write. The level of illiteracy in the Caribbean island is high and it is still estimated at approximately 30 percent. The main cause of this is that many children stay away from school because of poverty. By supporting this education project, we want to make a commitment to these people and ultimately ensure more equitable social justice and create improved opportunities for the future. Since the beginning of the project, 60 employees have already successfully taken part in the learning programme. Three quarters of them have already decided to embark on an advanced course and build on the success they achieved. In cooperation with the government and local education providers they will be able to catch up on obtaining their school-leaving qualification within three years. The entire project has been a huge success for Eurostil and for the employees. Many employees have been able to improve their personal and career situation, take on more responsible functions and strengthen their self-confidence. We are delighted to continue playing a role in structuring and developing the project in the future.

Iluminada Peralta – Teacher

„A LOT OF PEOPLE CONGRATULATED ME WHEN THEY NOTICED THAT I AM ABLE TO READ AND WRITE. I WASN’T ABLE TO DO THAT BEFORE. I HAVE HAD TO WORK FROM A VERY EARLY AGE AND THIS MEANT THAT I WAS NEVER ABLE TO GO TO SCHOOL. MANY THANKS FOR GIVING ME THIS OPPORTUNITY!“

Letter of thanks from Feliciano Soto, participant of the education project

ENVIRONMENTAL RESPONSIBILITY

Acting responsibly and operating with a sense of environmental awareness – this is the objective at BRAX. That is why we are a member of the Carbon Performance Improvement Initiative (CPI2). This is an organisation of leading retail and brand-name companies which pursue the objective of being pioneers in environmental protection. We want to respect people and the environment throughout the textile value chain. Implementing our own corporate standard and using the CPI2 platform represent an important step on the route to manufacturing our clothing with efficient use of resources and producing in an environmentally compatible process. At the beginning of 2013, we had therefore already started to draw up ambitious guidelines for sustainable textile production. Our requirements in production were worked out together with experts for environmental protection and they are today defined in our BRAX Corporate Standard for Ecological Responsibility. Our engagement is geared towards playing a pioneering role in the sector. That’s why we want to further extend our commitment in this area.

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SAVE THE
 BLUE PLANET

Our Product Manager Lothar Gerent explains the process.

TRIMAN SYMBOL FRANCE

The signage system Triman aims to identify clearly and without ambiguity the recyclable products, covered by an Extended Producer Responsibility, that are separately collected in France at the end of their useful life. By publishing the signage system Triman on our website we meet the requirements of the Extended Producer Responsibility.

Notes on the terms of use for the photos