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OUR BRANDS

With its brands BRAX FEEL GOOD, RAPHAELA by BRAX, EUREX by BRAX, BRAX GOLF and BRAX active, the clothing specialist Leineweber boasts a diverse portfolio of products. The different labels are distributed independently under this brand umbrella. Each brand has a marked recognition factor and an independent profile to secure its presence at home and abroad.


FEEL GOOD! - Herford-based fashion label BRAX has stood behind this lifestyle for more than 125 years. Founded by Bernward Leineweber in Berlin in 1888, the company has made a name for itself as a key player in the premium casual clothing segment.
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BRAX is all about passion: A passion for inspiring customers for our products. This passion guides us in every project and all decisions during our day-to-day work. This has enabled us to develop BRAX into a successful casual fashion brand, well beyond our core product - trousers. In a changing world of fashion, we are shaping the future of BRAX in cooperation with our partners and customers. Our products are a byword for perfection and quality. Our desire to provide a top-quality service is reflected in our products, communications and in the people who represent our company, whether at the point of sale, in the media or in the digital world. Our fashion is modern and innovative. Our customers are the architects of their own lives, are mainly 35-59 years old, are experienced and have the positive trait of valuing what is genuinely important.

The brand values smart, stylish and passionate epitomise the BRAX brand!For our partners we are an image anchor, for our customers always the right choice when it comes to the demanding implementation of fashion trends, while at the same time convincing with product innovations and a high degree of fashion.Our passion is contagious! < br > More than 1, 100 employees are decisively responsible for the success of the BRAX brand, while over 1, 800 shop - in -shops serve as image carrier of our label worldwide.We combine online and offline stores into smart solutions and the BRAX marketing activities reach people worldwide without neglecting local conditions - think global act local.


Stylish, sporty and sophisticated: RAPHAELA by BRAX has been designing trousers for active, modern women with an eye for detail for more than 15 years. First-rate quality fabrics and workmanship guarantee the perfect fit for every body shape. The flexible waistbands and slim-fitting fabric over the thighs make the trousers extremely comfortable to wear and ensure the perfect silhouette with a feel-good factor.
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Stylish, sporty and sophisticated: RAPHAELA by BRAX has been designing trousers for active, modern women with an eye for detail for more than 15 years. First-rate quality fabrics and workmanship guarantee the perfect fit for every body shape. The flexible waistbands and slim-fitting fabric over the thighs make the trousers extremely comfortable to wear and ensure the perfect silhouette with a feel-good factor.

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Sporty or classically elegant, yet always modern and functional: EUREX by BRAX designs trousers for discerning men with the highest demands on fabrics, quality and workmanship. Tailored to fit each individual body shape, the brand has been impressing customers since 1995 with its innovative silhouettes and ergonomic fit, even for larger men. The collection's clever details, such as hidden zip pockets, stretch fabrics and flexible waistbands are on-trend and promote the active, smart-casual lifestyle.

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BRAX GOLF – BRAX's sportswear brand for more than 25 years. The overall look behind the collection for men and women is distinguished by its sporty yet casual feel, and wins over customers with its high quality, outstanding functionality and high-tech elements. It guarantees uncompromising performance through exceptional range of movement and 100% comfort. Innovative and exciting fabrics in combination with unique production methods guarantee the perfect fit on the golf course!

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Life is an adventure, and one in which clothing requires 100% reliability. Sporty, casual and functional - since 2010 BRAX has been supplying active, sophisticated functional and leisure clothing made from high-tech materials. Guaranteed optimum performance in the city and mountains alike. Modern times demand perfectly fitted clothing and a high standard of functionality with contemporary specifications: life is outdoor.
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