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Our CR Blog
Exciting information, articles and videos about the topic of sustainability at BRAX
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Herford, 21.05.2024Press release from 28 May 2024 BRAX with Fuchs & Schmitt
The Herford-based clothing company Leineweber GmbH & Co. KG with
its main brand BRAX will take over the insolvent company Fuchs & Schmitt from
insolvent company Fuchs & Schmitt from Aschaffenburg. The
company is fully financed and operational until then. -
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Herford, 13.09.2023BRAX with new marketing offensive "Break the expected" campaign clears up prejudices
In September 2023, BRAX launches its new "Break the expected" campaign, fitting for the start of the fall/winter season. "After three successful years with our testimonials Ana Ivanović and Bastian Schweinsteiger, it was time to further develop our brand campaign for BRAX and find a new attention-grabbing approach with the two," says Marc Freyberg, Managing Director Marketing and Sales at BRAX. The campaign, for which the agency Scholz & Friends Düsseldorf is responsible, breaks with BRAX's previous communication and is characterized by its offensive nature.
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Herford, 01.07.2022Sustainability Report 2022/2023
BRAX takes responsibility - our new sustainability report is here! Download it here.
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