BRAX Feel Good
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Under the core brand of BRAX Feel Good, we make clothes that make you feel good.
Our exclusive fabrics and innovative production methods ensure that all of our clothing is comfortable to wear. We offer our customers guaranteed style by translating the latest trends into wearable fashions.
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Stylish, sporty and sophisticated: Raphaela is a renowned brand of trousers for active women with an eye for detail.
Top-quality fabrics and workmanship along with sophisticated silhouettes guarantee a perfect fit for every body shape.
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Sporty or classically elegant, yet always modern and functional: EUREX trousers for men meet the highest demands in regards to fabric, quality and workmanship.
Tailored to suit every body shape, EUREX captivates our customers with innovative silhouettes and an ergonomic fit in every size.
Sustainability and future viability
We want our customers to feel completely comfortable when they buy our products.
blue planet
Blue Planet – These are our sustainable products at BRAX. Social, environmentally friendly and resource-saving. True to our claim: Feel Good! Good for people and environment, always stylish.
Our CR Blog
Exciting information, articles and videos about the topic of sustainability at BRAX
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Herford, 13.09.2023BRAX with new marketing offensive "Break the expected" campaign clears up prejudicesIn September 2023, BRAX launches its new "Break the expected" campaign, fitting for the start of the fall/winter season. "After three successful years with our testimonials Ana Ivanović and Bastian Schweinsteiger, it was time to further develop our brand campaign for BRAX and find a new attention-grabbing approach with the two," says Marc Freyberg, Managing Director Marketing and Sales at BRAX. The campaign, for which the agency Scholz & Friends Düsseldorf is responsible, breaks with BRAX's previous communication and is characterized by its offensive nature.
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Herford, 01.07.2022Sustainability Report 2022/2023BRAX takes responsibility - our new sustainability report is here! Download it here.
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Herford, 01.06.2022World champions at BRAX in HerfordFor the 20th BRAX Fashion Days, we came up with a special surprise and brought our brand ambassadors Ana Ivanović and Bastian Schweinsteiger to Herford. After a tour of the BRAX headquarters, they got to know employees personally at a meet & greet. "It was great to talk to the people behind the BRAX brand," said Bastian Schweinsteiger, who together with his wife Ana Ivanović has been a testimonial for the fashion brand since 2020.
Let yourself be inspired by fashionable styles and get the latest BRAX news.
