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Blue Planet – These are our sustainable products at BRAX. Social, environmentally friendly and resource-saving. True to our claim: Feel Good! Good for people and environment, always stylish.
Our CR Blog
Exciting information, articles and videos about the topic of sustainability at BRAX


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Herford, 13.09.2023BRAX with new marketing offensive "Break the expected" campaign clears up prejudices
In September 2023, BRAX launches its new "Break the expected" campaign, fitting for the start of the fall/winter season. "After three successful years with our testimonials Ana Ivanović and Bastian Schweinsteiger, it was time to further develop our brand campaign for BRAX and find a new attention-grabbing approach with the two," says Marc Freyberg, Managing Director Marketing and Sales at BRAX. The campaign, for which the agency Scholz & Friends Düsseldorf is responsible, breaks with BRAX's previous communication and is characterized by its offensive nature.
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Herford, 01.07.2022Sustainability Report 2022/2023
BRAX takes responsibility - our new sustainability report is here! Download it here.
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Herford, 01.06.2022World champions at BRAX in Herford
For the 20th BRAX Fashion Days, we came up with a special surprise and brought our brand ambassadors Ana Ivanović and Bastian Schweinsteiger to Herford. After a tour of the BRAX headquarters, they got to know employees personally at a meet & greet. "It was great to talk to the people behind the BRAX brand," said Bastian Schweinsteiger, who together with his wife Ana Ivanović has been a testimonial for the fashion brand since 2020.
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