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  • BRAX wins the "Freundin Perfect Piece Award"
    Herford, 18.03.2020
    BRAX wins the "Freundin Perfect Piece Award"

    At this year's "Perfect Piece Award", the successful women's magazine "Freundin" honored us in the categories "pants" and "blouse". The winners are our trousers Maron (74-1557/65) and our blouse Val (44-6607/24). We are very happy about this award!
    You will find the articles in our online shop: www.brax.com

      


  • New BRAX career portal
    Herford, 28.02.2020
    New BRAX career portal

    Working independently and in a future-oriented way, taking on responsibility, facing challenges and breaking new ground - the Premium Casual Label BRAX relies on employees who distinguish themselves through initiative, motivation and self-confidence.

    The new career portal at career.brax.com offers interested parties not only an overview of vacancies, but also a wide range of information on BRAX as an employer, interviews with employees and recreational activities in Herford. The job offers are aimed at interested applicants with work experience as well as pupils, students and graduates. Just click here!


  • Congratulations on completing apprenticeships
    Herford, 20.02.2020
    Congratulations on completing apprenticeships

    On 19. February, 2020, BRAX congratulated ten employees who successfully completed their apprenticeships. Managing Director Stefan Brandmann, Head of Human Resources Uwe Hetberg and the training team Maik Wörmann and Melanie Kalb presented the graduates with their certificates and a small gift during a festive event in the BRAX showroom.

    The following industrial clerks were congratulated: Marlene Frickemeier, Jan Jansen in de Wal, Fabienne Kuhnle, Marisa Lacatena, Paul Richard Ludwig, Tabea Marie Lusebrink, Antonia Ott, Lea Recknagel, Lara Steinhöfer and Charlotte Strüve.


  • BRAX honours employees
    Herford, 14.02.2020
    BRAX honours employees

    On 13. February, 2020, the Herford-based fashion company BRAX honoured the long-standing trust and commitment of 98 employees who celebrated their company anniversary in 2019. “It is our employees who shape our corporate culture and bring to life the values of the BRAX brand - smart, stylish and passionate. We are proud of our team and look forward to celebrating this special day together with those celebrating their anniversaries,” says Head of Human Resources Uwe Hetberg.

      


  • Ana and Bastian Schweinsteiger celebrate with BRAX
    Herford, 15.01.2020
    Ana and Bastian Schweinsteiger celebrate with BRAX

    On 14 January 2020, as part of Berlin Fashion Week, the Herford-based fashion label BRAX invited guests to an exclusive house party in an extraordinary location, the "Fabrik 23". The approximately 130 national and international "Friends of the brand" experienced the perfect arc of suspense: A video clip showed new BRAX brand ambassadors Ana Ivanović and Bastian Schweinsteiger being delivered in a wooden box.

    In keeping with the motto "dressed up with somewhere to go", the two top athletes then made their way through the guests to personally present the BRAX campaign and spend an informal evening with them. The claim of "Ana & Bastian love BRAX" gave birth to an idea, with which BRAX wants to emotionally address new national and international target groups. "This evening was a very special moment for BRAX, because for the first time in the company's history, two celebrities are representing our company, our brand values and our fashion," said Marc Freyberg, Director Marketing & E-Commerce/Company Spokesman at BRAX.
    Taking a 360-degree approach, the campaign will be conducted in print, online and on social media, with a focus on the digital sector. Hence the production, which took place in Barcelona in December 2019, focused on moving images that are suitable for all channels and have viral potential. The house party also marked the start of the social media campaign on Facebook and Instagram, with the main campaign starting in March 2020.

    Another highlight of the evening was the "Ana & Bastian love BRAX" capsule collection, which will be available in autumn/winter 2020. It comprises 16 collection pieces, which were curated and personally presented by Ana Ivanović and Bastian Schweinsteiger. "The enthusiastic reactions of our business partners confirm that we've found the perfect faces for BRAX with Ana and Bastian. They will help us continue to develop brand perception in a positive way," says Marc Freyberg. After the official part, the two top athletes mingled with the guests, which resulted in numerous selfies and some relaxed small talk.