open menu
  • BRAX with new marketing offensive "Break the expected" campaign clears up prejudices
    Herford, 13.09.2023
    BRAX with new marketing offensive "Break the expected" campaign clears up prejudices

    In September 2023, BRAX launches its new "Break the expected" campaign, fitting for the start of the fall/winter season. "After three successful years with our testimonials Ana Ivanović and Bastian Schweinsteiger, it was time to further develop our brand campaign for BRAX and find a new attention-grabbing approach with the two," says Marc Freyberg, Managing Director Marketing and Sales at BRAX. The campaign, for which the agency Scholz & Friends Düsseldorf is responsible, breaks with BRAX's previous communication and is characterized by its offensive nature.

    In the first phase, typical prejudices such as "BRAX has no style", "BRAX only has old men's fashion" or "BRAX is old-fashioned" are cleared up. Subsequently, fashion prejudices are refuted with striking styles from the current BRAX collection. The campaign will be visible at all touchpoints, with a focus on digital, which BRAX has expanded to include new channels. Thus, the previously used social media channels Instagram, Facebook and YouTube will be supplemented by Pinterest and the campaign will also be played out in digital out-of-home for the first time.

    "Unusual perspectives in photography and design in combination with strong claims and stylish outfits will make the campaign an eye-catcher and underline the modern character of the BRAX brand," says Marc Freyberg.

  • Sustainability Report 2022/2023
    Herford, 01.07.2022
    Sustainability Report 2022/2023

    BRAX takes responsibility - our new sustainability report is here! Download it here. 


  • World champions at BRAX in Herford
    Herford, 01.06.2022
    World champions at BRAX in Herford

    For the 20th BRAX Fashion Days, we came up with a special surprise and brought our brand ambassadors Ana Ivanović and Bastian Schweinsteiger to Herford. After a tour of the BRAX headquarters, they got to know employees personally at a meet & greet. "It was great to talk to the people behind the BRAX brand," said Bastian Schweinsteiger, who together with his wife Ana Ivanović has been a testimonial for the fashion brand since 2020.