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Herford, 15.10.2024PR After Work Events in Hamburg and MunichOn September 5 and October 1, our PR after-work events took place in Munich and Hamburg, which were all about the Brax rebranding and our new logo.
Both were reflected in many details throughout the event, such as the ice cube for the drinks.
Around 50 invited guests, including from the magazines Brigitte, Für Sie, Petra, Gala, Cosmopolitan and Freundin, accepted our invitation and spent two inspiring evenings with us. We were particularly pleased that all the important media partners, editors-in-chief and fashion directors were on board.
The Q1 25 collection highlights were also presented and were very well received.
The face reader fascinated our guests with his impressive skills and a DJ provided the right music to round off the evening perfectly. -
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Herford, 21.05.2024Press release from 28 May 2024 BRAX with Fuchs & SchmittThe Herford-based clothing company Leineweber GmbH & Co. KG with
its main brand BRAX will take over the insolvent company Fuchs & Schmitt from
insolvent company Fuchs & Schmitt from Aschaffenburg. The
company is fully financed and operational until then.‘We consider Fuchs & Schmitt to be a pearl among the outdoor specialists and
see real prospects for the continuation of the company with its management
management team led by CEO Andrea Krumme and CFO Kai-Christian Richter. Surely
Fuchs & Schmitt will certainly also take us decisive steps forward in the further development and production development and production of our BRAX Outdoor,’ says
Marc Freyberg, Managing Director Sales and Marketing at BRAX.
‘We are very pleased to have found a strong and reliable partner for our company so quickly.
company so quickly. As a result, business operations can continue
unchanged and we look to the future with great motivation. We
discussions with Leineweber, we have always felt a great deal of trust and genuine
interest in the future of Fuchs & Schmitt. Culturally, it's simply a good
together,’ adds Andrea Krumme.
The companies have agreed not to disclose any further details.About BRAX
Founded in Berlin in 1888, BRAX is now headquartered in Herford, East Westphalia. The brand offers
smart casual collections for men and women, which extend beyond the core product of trousers to include knitwear
knitwear, shirts, blouses and outdoor wear. ‘We make people feel good’ is the message to all stakeholders.
stakeholders. BRAX supplies around 3,000 specialist retail partners worldwide, including over 1,500 with shop-in-shops, and is also represented in around 60 stores worldwide and in e-commerce. More than 1,100 employees
ensure the sustainable success of BRAX with the brand values ‘smart’, ‘stylish’ and ‘passionate’.
Further information about the company and the BRAX brand world can be found at www.brax.com.
About Fuchs & Schmitt
Fuchs & Schmitt is the leading outdoor specialist for jackets and coats in the ladies' wear sector. The company
stands for high quality standards and constant innovation and continues to drive change with its brands
Fuchs Schmitt and THE FOX (DOB & HAKA) brands. The brands are popular with leading
leading clothing stores, chain stores and groups as well as in the e-commerce sector. The
company has enjoyed a high level of trust among retailers and end customers for many years. Fuchs
& Schmitt has been on the market since 1967. The company employs more than 100 people.
employees. The company is based in Aschaffenburg/Bavaria.Press contact BRAX
Leineweber GmbH & Co. KG
Wittekindstraße 16
32051 Herford
Phone: 05221-592 507
Marlene Frickemeier
Marlene.Frickemeier@brax.comPress contact Fuchs & Schmitt
Fuchs & Schmitt GmbH & Co. KG
Lilienthalstr. 2
63741 Aschaffenburg
Phone: 06021-360-457
Flora Holder
marketing@fuchsschmitt.de -
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Herford, 13.09.2023BRAX with new marketing offensive "Break the expected" campaign clears up prejudicesIn September 2023, BRAX launches its new "Break the expected" campaign, fitting for the start of the fall/winter season. "After three successful years with our testimonials Ana Ivanović and Bastian Schweinsteiger, it was time to further develop our brand campaign for BRAX and find a new attention-grabbing approach with the two," says Marc Freyberg, Managing Director Marketing and Sales at BRAX. The campaign, for which the agency Scholz & Friends Düsseldorf is responsible, breaks with BRAX's previous communication and is characterized by its offensive nature.
In the first phase, typical prejudices such as "BRAX has no style", "BRAX only has old men's fashion" or "BRAX is old-fashioned" are cleared up. Subsequently, fashion prejudices are refuted with striking styles from the current BRAX collection. The campaign will be visible at all touchpoints, with a focus on digital, which BRAX has expanded to include new channels. Thus, the previously used social media channels Instagram, Facebook and YouTube will be supplemented by Pinterest and the campaign will also be played out in digital out-of-home for the first time."Unusual perspectives in photography and design in combination with strong claims and stylish outfits will make the campaign an eye-catcher and underline the modern character of the BRAX brand," says Marc Freyberg.
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