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  • BRAX jeans are the winner of the "Freundin Perfect Piece Award"
    Herford, 21.08.2019
    BRAX jeans are the winner of the "Freundin Perfect Piece Award"

    Successful women’s magazine "Freundin" has presented awards for the must-haves for the coming autumn/winter season. 

    Among the winners are the BRAX Shakira jeans, which are an absolute must in every wardrobe. We are delighted to receive this award!

    Shop the Look: https://corporate.brax.com/r/bk7Yb


  • Feel welcome! The new trainees for 2019
    Herford, 16.08.2019
    Feel welcome! The new trainees for 2019

    On 1 August, 2019, 22 young people started a new chapter in their lives as apprentices at BRAX.  For the first time this year, BRAX will be providing training in the roles of management assistant in e-commerce and IT specialist in the field of system integration.

    "We are looking forward to supporting the young men and women in taking this important step in their lives and we wish them all every success and hope they really enjoy the training," says Uwe Hetberg, HR manager at BRAX. 


  • World class athletes promote BRAX
    Herford, 16.07.2019
    World class athletes promote BRAX

    With Bastian Schweinsteiger and Ana Schweinsteiger-Ivanović, Herford fashion house BRAX is striking a new path: the two internationally recognised elite athletes are becoming the face of the BRAX FEEL GOOD brand. "Ana and Bastian are brimming with energy and lust for life, and as such are the perfect ambassadors for the BRAX brand values: smart, confidently stylish and passionate. With them, we will be able to appeal on an emotional level to new target groups, both in Germany and abroad. It is particularly important to us that through this partnership we captivate both men and women in equal measure for BRAX," explains Marc Freyberg, Head of Marketing & E-Commerce / Company Spokesperson at BRAX. 

    The partnership is initially set to run for three years, during which time the new faces of the premium casual label will also design a capsule collection, bearing their signature. The collaboration will be visible at the point of sale from spring 2020.


  • The new trainees for 2019
    Herford, 24.06.2019
    The new trainees for 2019

    On 1 August, 2019, 22 young people will begin a new stage of life as BRAX trainees. Before doing so, they got to know the company and their fellow trainees during an introductory meeting in Herford. 

    For the first time this year, trainees will be instructed in the following job roles: Management assistant in e-commerce and IT specialist in systems integration.


  • BRAX SHOPKONGRESS 2019
    Düsseldorf, 22.05.2019
    BRAX SHOPKONGRESS 2019
    More than 450 people – including BRAX shop managers, store managers, promoters, various partners and speakers such as Robert Pölzer, editor-in-chief of BUNTE – accepted the invitation to Düsseldorf. 
    The varied program had one goal: leading through knowledge. Specialist speakers and experts from BRAX product management also made contributions, offering the invited guests exclusive product training courses. Get a glimpse behind the scenes of Shopkongress 2019:
    https://www.youtube.com/watch?v=X0cLIz1FWlM&t=30s