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  • Top participant in the winter 2018/2019 IHK final examination in textile and fashion
    Herford, 17.12.2019
    Top participant in the winter 2018/2019 IHK final examination in textile and fashion
    We would like to warmly congratulate a former apprentice of ours, Julie-Celine Josupeit, who was the top German participant to pass the winter 2018/2019 IHK final examination in textile and fashion sewing. 
    She was congratulated on this outstanding achievement on 9 December 2019, during the “National Honour of the Best in IHK Professions” event in Berlin. Stefan Schwartze, member of the German Bundestag, visited BRAX in Herford on 4 December 2019 in order to personally congratulate Julie-Celine Josupeit, also paying a visit to her work station.
  • BRAX trainees honoured with award
    Herford, 09.10.2019
    BRAX trainees honoured with award
    Our former apprentices Julie-Celine Josupeit and Imke Zurheide have both successfully completed their training in textile and fashion sewing with very good grades. 
    In recognition of this special achievement, they were both invited to the IHK Ostwestfalen’s National Honour of the Best event on 8 October 2019, where the three best occupational apprentices in each respective IHK district were honoured.
  • BRAX jeans are the winner of the "Freundin Perfect Piece Award"
    Herford, 21.08.2019
    BRAX jeans are the winner of the "Freundin Perfect Piece Award"

    Successful women’s magazine "Freundin" has presented awards for the must-haves for the coming autumn/winter season. 

    Among the winners are the BRAX Shakira jeans, which are an absolute must in every wardrobe. We are delighted to receive this award!

    Shop the Look: https://corporate.brax.com/r/bk7Yb

  • Feel welcome! The new trainees for 2019
    Herford, 16.08.2019
    Feel welcome! The new trainees for 2019

    On 1 August, 2019, 22 young people started a new chapter in their lives as apprentices at BRAX.  For the first time this year, BRAX will be providing training in the roles of management assistant in e-commerce and IT specialist in the field of system integration.

    "We are looking forward to supporting the young men and women in taking this important step in their lives and we wish them all every success and hope they really enjoy the training," says Uwe Hetberg, HR manager at BRAX. 

  • World class athletes promote BRAX
    Herford, 16.07.2019
    World class athletes promote BRAX

    With Bastian Schweinsteiger and Ana Schweinsteiger-Ivanović, Herford fashion house BRAX is striking a new path: the two internationally recognised elite athletes are becoming the face of the BRAX FEEL GOOD brand. "Ana and Bastian are brimming with energy and lust for life, and as such are the perfect ambassadors for the BRAX brand values: smart, confidently stylish and passionate. With them, we will be able to appeal on an emotional level to new target groups, both in Germany and abroad. It is particularly important to us that through this partnership we captivate both men and women in equal measure for BRAX," explains Marc Freyberg, Head of Marketing & E-Commerce / Company Spokesperson at BRAX. 

    The partnership is initially set to run for three years, during which time the new faces of the premium casual label will also design a capsule collection, bearing their signature. The collaboration will be visible at the point of sale from spring 2020.

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