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  • World class athletes promote BRAX
    Herford, 16.07.2019
    World class athletes promote BRAX

    With Bastian Schweinsteiger and Ana Schweinsteiger-Ivanović, Herford fashion house BRAX is striking a new path: the two internationally recognised elite athletes are becoming the face of the BRAX FEEL GOOD brand. "Ana and Bastian are brimming with energy and lust for life, and as such are the perfect ambassadors for the BRAX brand values: smart, confidently stylish and passionate. With them, we will be able to appeal on an emotional level to new target groups, both in Germany and abroad. It is particularly important to us that through this partnership we captivate both men and women in equal measure for BRAX," explains Marc Freyberg, Head of Marketing & E-Commerce / Company Spokesperson at BRAX. 

    The partnership is initially set to run for three years, during which time the new faces of the premium casual label will also design a capsule collection, bearing their signature. The collaboration will be visible at the point of sale from spring 2020.


  • The new trainees for 2019
    Herford, 24.06.2019
    The new trainees for 2019

    On 1 August, 2019, 22 young people will begin a new stage of life as BRAX trainees. Before doing so, they got to know the company and their fellow trainees during an introductory meeting in Herford. 

    For the first time this year, trainees will be instructed in the following job roles: Management assistant in e-commerce and IT specialist in systems integration.


  • BRAX SHOPKONGRESS 2019
    Düsseldorf, 22.05.2019
    BRAX SHOPKONGRESS 2019
    More than 450 people – including BRAX shop managers, store managers, promoters, various partners and speakers such as Robert Pölzer, editor-in-chief of BUNTE – accepted the invitation to Düsseldorf. 
    The varied program had one goal: leading through knowledge. Specialist speakers and experts from BRAX product management also made contributions, offering the invited guests exclusive product training courses. Get a glimpse behind the scenes of Shopkongress 2019:
    https://www.youtube.com/watch?v=X0cLIz1FWlM&t=30s

  • BRAX achieves 5th place for employers in the fashion industry
    Herford, 17.05.2019
    BRAX achieves 5th place for employers in the fashion industry

    In an online survey carried out in January and February 2019, the specialist publication "TextilWirtschaft" revealed what the 4,282 participants in the study expect from their employers and their job in the fashion industry as well as how the employers are perceived. In the overall ranking for the fashion businesses, BRAX achieved fifth place. Out of 40 businesses in total, 

    BRAX took first place in the categories "Safe Workplace" and "Social Responsibility". In the category "Good Working Environment", BRAX took second place. "We are delighted by this good result," said Uwe Hetberg, Director of Human Resources at BRAX.


  • 1,555 years of professional experience
    Herford, 21.02.2019
    1,555 years of professional experience

    Seventy-four employees celebrated the anniversaries of their many years at the company with the management and the works council and were gratified by the thanks for their special commitment.

    The BRAX employees chatted and swapped stories in a relaxed atmosphere in the BRAX Sky bistro above the roofs of Herford.