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Blue Planet

Blue Planet – These are our sustainable products at BRAX. Social, environmentally friendly and resource-saving. True to our claim: Feel Good! Good for people and environment, always stylish.

As part of the gradual conversion to innovative procedures and materials, we are committed to conserving natural resources, keeping people healthy and ensuring that our customers are better informed through our sustainability communication. Our aim is to generate a greater sense of awareness for this topic. Responsible action and protecting the environment are our objectives at BRAX.

This is precisely the approach we are pursuing with expansion of the Blue Planet collections at BRAX. The new metalabel Blue Planet unites a large number of sustainable BRAX products featuring sustainable raw materials or environmentally friendly production procedures. Through a variety of channels, the labels convey to our customers the message about sustainability in the fashion industry and at BRAX in particular. Blue Planet is backed by a range of recognised standards, quality seals and certifications, including the following initiatives and programmes.