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Blue Planet - BRAX cooperates with Candiani Denim

The Greenest Mill in the Blue World – this is the motto of the textile company Candiani Denim and the supreme aspiration of the Italian weaver. Sustainability is an important element of the corporate philosophy at one of the world’s best denim weavers. Appropriately, the company’s development centre is located in a nature park close to Milan. And naturally, the topic of sustainability also plays a very special role at BRAX. This is why BRAX and Candiani Denim have come together in a very special joint venture so that BRAX can make the BRAX Blue Planet* collection even more sustainable.

Today, Blue Planet from BRAX already represents a sustainable production process which significantly reduces the consumption of water, energy and chemical cleaning agents when jeans are washed. This protects the environment.

Innovative and sustainable technologies will now additionally be a priority for outer fabric in the cooperation with Candiani Denim. The use of patented Kitotex will reduce the use of water, chemicals and energy already during the process of manufacturing the fabric. Kitotex is made from chitosan, a naturally occurring biological polymer which is a by-product from crustaceans in the food industry. Kitotex also has the massive advantage that it is completely biologically degradable and can improve the quality of the wastewater. Moreover, the Indigo Juice developed by Candiani Denim is used, which saves additional resources in the dying process.

The Blue Planet collection developed in cooperation with Candiani – The Greenest Mill in the Blue World – enables BRAX to demonstrate that denims can be fashion must-haves and environmentally friendly at the same time.

*see the logo shown