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Blue Planet – Step towards a more sustainable and resource-saving denim collection

Since lots of materials that are often becoming scarce across the world are used to manufacture clothing, BRAX is working on gradually making its collections less resource intensive and more sustainable. We are adopting precisely this approach with the Blue Planet denim collection from BRAX.

An innovative washing procedure using ozone is combined with the use of lasers in order to significantly reduce the use of water, chemicals and energy for a pair of Blue Planet jeans. This means that producing a pair of Blue Planet jeans significantly saves the use of water, energy and chemicals by comparison with a conventional product. BRAX is also working together with experts on additional innovative and environmentally gentle production processes. Strategies are also being worked out for application of sustainable raw materials so that the Blue Planet collections and the offering of sustainable clothing can be expanded further.