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BRAX FEEL SUSTAINABLE – INFINITE LIFE

The resources of our earth are finite. It is our responsibility to do everything possible to minimize the consumption of resources, to produce sustainably and therefore to ensure the future viability of people and the natural environment, alongside the future prospects of our own company. Acting responsibly and protecting the environment – this is the objective at BRAX.

One step towards his goal is to recycle existing materials and reuse them for new products. In collaboration with our partners we therefore work on closing the loop of our product cycles and to deal effectively with existing resources.

With our new product Infinite Life we have achieved just this: casual pants for women that are not only fashionable but also convincing by sustainability. Therefore we use ECONYL®, a particularly innovative yarn. ECONYL® is regenerated nylon that comes from product waste and unfortunately all too often end up in landfills or our environment.

With our new product Infinite Life we have achieved just this: casual pants for women that are not only fashionable but also convincing by sustainability. Therefore we use ECONYL®, a particularly innovative yarn. ECONYL® is regenerated nylon that comes from product waste and unfortunately all too often end up in landfills or our environment.

ECONYL® is obtained, among other things, from fishing nets collected from the sea, but also from textile waste, carpet waste or industrial plastic. These seemingly leftovers are carefully sorted and thoroughly cleaned in an energy-saving process to recycle the nylon fibers contained therein.

Due to the special treatment process the ECONYL® nylon has the same quality as standard nylon. No difference to the product, but a huge difference for our environment. This is why:

1. No new resources are consumed - this results in a significantly improved ecological footprint.
2. We are freeing our ecosystems from too much waste.

Due to the special treatment process the ECONYL® nylon has the same quality as standard nylon. No difference to the product, but a huge difference for our environment. This is why:

1. No new resources are consumed - this results in a significantly improved ecological footprint.
2. We are freeing our ecosystems from too much waste.

The yarn then can be recycled over and over again and be used in new products – that’s sustainable. Wear BRAX and do good!