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EUREX by BRAX untertsützt die Initiative Cotton made in Africa

The cotton fibre owns for the product group EUREX by BRAX a very high value. To do something good, in addition, for people and the environment EUREX by BRAX supports the Cotton made in Africa Initiative. The support of the initiative will start at the beginning of the Q1 in 2021 by launching the Flex Denim article "Luke".

The Cotton made in Africa initiative, which was founded in 2005, has set itself the goal of sustainably improving the living conditions of cotton farmers in Sub-Saharan Africa. This commitment is not based on donations, but rather on the principle of helping others to help themselves through trade. Sub-Saharan Africa is the third largest exporter of cotton worldwide. Cotton is cultivated there by approx. 3.7 million smallholder farmers.

A total of around 35 million people in the region rely on cotton for their livelihood, either directly or indirectly. The cultivation and sale of the raw material often provides more than half of the income brought in by smallholder farmers. Cotton therefore plays a key role in the battle against poverty, and in many countries of Sub-Saharan Africa it makes an important contribution to ensuring food security.

Find out more on
www.cottonmadeinafrica.org

A total of around 35 million people in the region rely on cotton for their livelihood, either directly or indirectly. The cultivation and sale of the raw material often provides more than half of the income brought in by smallholder farmers. Cotton therefore plays a key role in the battle against poverty, and in many countries of Sub-Saharan Africa it makes an important contribution to ensuring food security.

Find out more on
www.cottonmadeinafrica.org