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In 2020, we also decided to join the FUR FREE RETAILER PROGRAMME (FFRP) so as to give a clear signal that we support more sustainability and animal protection, while at the same time emphasising our longstanding commitment to entirely rejecting the use of any form of genuine fur pelts in our products.

The FFRP is an initiative by the Fur Free Alliance. It is active in more than 40 countries in the world and unites more than 50 leading animal and environmental protection organisations with millions of supporters. The German representative for the programme is the animal protection organisation “FOUR PAWS – Foundation for Animal Welfare”.

You will find more information on this programme at