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Ecological cultivation of natural fibers combines tradition, innovation and science. When growing organic, environmentally hazardous methods that are standard practice in conventional cultivation of natural firbers are prohibited.

But why is this so important? Sustainable cultivation conserves and preserves natural resources and has positive effects on the environment. Avoiding the use of synthetic crop protection and artificial fertilisers has a positive effect on water and air quality, but also on the health of farmers. Water consumption is reduced, as it is primarily rainwater that is used for watering, rather than fresh water.