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Take Care for a blue Planet

We at BRAX do not view sustainability as a trend, but rather as our duty and responsibility. This means changing our thinking, living consciously and acting intentionally.

Blue Planet is the name we at BRAX have given our sustainable products. Socially aware, environmentally friendly and resource efficient. True to our motto: Feel Good. Good for people and the environment - and always style-conscious.

Respectful handling of resources, people and nature goes without saying as far as we are concerned, and this has already been an integral part of our corporate philosophy for several years now.

We at BRAX not only want to offer our customers style-conscious and fashionable clothing, but we also want to ensure that our products are manufactured in a socially conscious and environmentally friendly manner. This also includes maintaining long-term and transparent partnerships within our supply chain. High quality, a perfect fit and durability characterise our products.

In order to make the right decisions, one requires good and correct information. We would like to keep you well-informed regarding our sustainable products and foster a desire to do business with us. Authentic products, which combine modernity and sustainability with high quality, a perfect fit and durability.

We have grouped together all of our measures and activities in the area of sustainability under the BLUE PLANET umbrella brand. Creative and innovative, from the initial idea to the final stitch. How does it work? We have answers for you.

TENCEL™

When manufacturing fabrics, TENCEL™ fibres consume significantly less fresh water when compared to conventional cotton. They come from cellulose, which is acquired from wood from sustainable forestry.

Cotton made in Africa

Since 2005, the Cotton made in Africa initiative has set itself the goal of sustainably improving the living conditions of cotton farmers in Sub-Saharan Africa. By purchasing BRAX products that bear the Cotton made in Africa label, you are making a significant contribution to the future of Africa, while also protecting the natural environment in the growing regions.

Cotton made in Africa

Since 2005, the Cotton made in Africa initiative has set itself the goal of sustainably improving the living conditions of cotton farmers in Sub-Saharan Africa. By purchasing BRAX products that bear the Cotton made in Africa label, you are making a significant contribution to the future of Africa, while also protecting the natural environment in the growing regions.

Organic Cotton

In contrast to conventional cotton cultivation, mainly natural strategies are used when growing organic cotton. The use of pesticides and artificial fertilisers is prohibited, which has a particularly positive effect on the water and air quality, but also on the health of the cotton farmers.

SEAQUAL INITIATIVE

By supporting the SEAQUAL INITIATIVE, BRAX is part of a community that promotes the cleaning of our oceans, supports local communities and that seeks to put an end to plastic pollution. SEAQUAL® yarn contains purified marine plastic, as well as plastic from plastic bottles. The material is traceable and certified.

SEAQUAL INITIATIVE

By supporting the SEAQUAL INITIATIVE, BRAX is part of a community that promotes the cleaning of our oceans, supports local communities and that seeks to put an end to plastic pollution. SEAQUAL® yarn contains purified marine plastic, as well as plastic from plastic bottles. The material is traceable and certified.

EIM Score

The EIM score stands for Environmental Impact Measurement. Using the EIM score, it is possible to make sustainability measurable within the manufacturing process. The consumption of water, energy and chemicals is shown using a traffic light system (red, yellow, green). During the assessment, employees' occupational health & safety conditions also contribute to the score.

Zero Down

The innovative filling replaces traditional down feathers with a high-quality synthetic material. Lightweight and cosy like natural down, without a single feather.

Zero Down

The innovative filling replaces traditional down feathers with a high-quality synthetic material. Lightweight and cosy like natural down, without a single feather.